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Source : IIPM Editorial, 2006
An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative
BRAND : Sony Ericsson
AGENCY : Dentsu Marcom
BASELINE : I love music
DESCRIPTION: You’d come across people telling themselves while listening to their Sony Ericsson Walkman saying, ‘I love rain’, ‘I love my long commute’, ‘I love the company’, ‘I love shopping’, ‘I love being the substitute’, ‘I love losing myself’. Finally we see a man walking and carrying his handset with a caption saying, ‘I love missing the last bus home.’
4Ps TAKE: The first glance would pass the ad for an international one, but a closer look makes it clear that it was conceptualised to target the Indian market and beat all competition from players like Nokia and Motorola. The Sony Eriksson handset surely is at an advantage for being born from Sony’s stable, with an attempt to leverage the famous Walkman feature. But despite its attempt to add colour & music in the life of Indians, it fails badly! Far from being full of josh, it proves a drab. Certainly, Sony can do better than this... but when?
Obama was elected to Illinois Senate as a Democrat in 1996 and to the US Senate in 2004. With barely two years of experience in the national politics, one could consider him a political novice. But sorry, that’s not true for the hard-headed Obama. Although, he hasn’t come out with dramatically reformist views, his inexperience is proving to be his advantage as people don’t see him as one of the hard-boiled and unsentimental politicians. Obama’s contenders are likely to be Hillary Clinton – the Democrat presidential candidate – and John Kerry, who has already run for Presidency.
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Source:- IIPM Editorial
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Hyderabad based Infotech Enterprises’ consistent growth cushioned by Compounded Annual Growth Rate (CAGR) of 63% for the past five years speaks volumes for its strong fundamentals and a business model founded on the vision of maximization of shareholder wealth.
had in real terms exploited the Indian cellular handset freaks that could not resist its 3310, 3315, 1100, 2300, 6610, 6600, 7610 and other numbing numbered series. But perhaps today, think-tanks at the Finnish major are asking a question to themselves – can we fight competition better if we ‘name’ our handsets, instead of using plain vanilla digits for classifying the handsets? The answer is obvious by their announcement of naming their brands hereon.
2005- 06. Consequently, FDI flows were 37% higher in 2005-06 compared to last year. As proportion to FDI flows to emerging market and developing countries, FDI flows to India have been showing a consistent rise from 1.6% in 1998 to 3.7% in 2005, thereby steadily improving its rank on inward FDI Performance Index (World Investment Report, 2005) indicating improved investment climate.
There is little doubt that war in Iraq is basically about oil. For nearly 100 years, first the British empire and then the US have based their Middle East policy on their oil security agenda. This approach continues despite its persistent failure. The US embraced the Shah of Iran, and got the Iranian Revolution. The US embraced and later toppled Saddam Hussein, with an unintended boost for Iran. The US stationed troops in Saudi Arabia and helped create al-Qaeda’s political agenda. The US pushed for elections in Palestine, but then championed the financial strangulation of the newly elected Hamas government.












, whatever it has sold, be it giving nightmares to US majors like GM and Ford or its half-brother Toyota. Honda’s entry into global markets has been characteristic of its predator lineage – moving silently into the competitor’s arena, hunting them down without a signal, and taking no prisoners; and that’s precisely the same objective with which Honda – a name derived from a ruthless Samurai killer general – entered India in 1997. So what has been their India war count till now in the two segments they operate?