But the era didn’t stop here. In 1984, Gateway Technologies (later renamed Compaq Computers) tried to mass produce IBM compatible & affordable PCs. But then personalisation was what Michael Dell got right. The 19-year-old aspiring physician at Texas University had a simple business plan financed by his grandparents – buy PCs from overstocked vendors, jack them with more memory & sell it at 10% to 15% under the actual retail price directly to customers via mail order. The ‘simple’ plan got him an astounding $180,000 in the very first month, kicking medical school goodbye!
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Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
