While Heineken, the international beer brand from Netherlands is all set to enter India, Foster’s Group from Australia is on its way out of the country because of its inability to make a dent in the domestic market. In 1997, the brand had entered India with a 51% stake in a venture, which included building a brewery in Aurangabad. The brand could never really take off because of stiff competition from the local brands. Industry leader, UB Group, has now made a bid for Fosters. UB had recently acquired the Bouvet- Ladubay, a small French company & the subsidiary of Tattinger – a French champagne major.
For complete IIPM article click here
Source:- IIPM Editorial, 2006
Editor:- Prof. Arindam Chaudhuri
For complete IIPM article click here
Source:- IIPM Editorial, 2006
Editor:- Prof. Arindam Chaudhuri
