Friday, October 06, 2006

Numbering game’s passé; it’s time for the ‘naming’ game, and then some more!

Till date, Nokia with a 79% share of the Indian market had in real terms exploited the Indian cellular handset freaks that could not resist its 3310, 3315, 1100, 2300, 6610, 6600, 7610 and other numbing numbered series. But perhaps today, think-tanks at the Finnish major are asking a question to themselves – can we fight competition better if we ‘name’ our handsets, instead of using plain vanilla digits for classifying the handsets? The answer is obvious by their announcement of naming their brands hereon.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative