Till date, Nokia with a 79% share of the Indian market had in real terms exploited the Indian cellular handset freaks that could not resist its 3310, 3315, 1100, 2300, 6610, 6600, 7610 and other numbing numbered series. But perhaps today, think-tanks at the Finnish major are asking a question to themselves – can we fight competition better if we ‘name’ our handsets, instead of using plain vanilla digits for classifying the handsets? The answer is obvious by their announcement of naming their brands hereon.
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Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative