It’s said that ignorance is bliss. And Air India had been quite blissful till the time competition was absent. But now, with the Government of India allowing domestic private commercial air carriers to fly long haul international routes alongside Air India since the start of 2005, Air India has already started facing threats from private players. Air India, after losing its supremacy in various international routes to British Airways, Cathay Pacific and Lufthansa, has to realise that it is now in danger of seeing even erstwhile domestic airline companies beating them hands down on international flight routes.
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Source:- IIPM Editorial
