But the going hasn’t been easy. Constantly falling TRPs and Star’s clear dominance of prime time prompted analysts to completely write off Zee at one time. But Zee has now bounced back. Ashish Kaul, Senior VP, Zee Network attributes it to the change in leadership, “When Pradeep Guha came in, the mind-set changed from being defensive to aggressive.”
After years of lying low, Zee TV has beaten Sony in TRPs and even managed to replace Star for one week in the prime band earlier this year. According to TAM Media research, Zee TV is firm at the number 2 slot with market share of 20.2% (January to September 2006). But what’s really worked is Zee’s first mover advantage in many segments.
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
After years of lying low, Zee TV has beaten Sony in TRPs and even managed to replace Star for one week in the prime band earlier this year. According to TAM Media research, Zee TV is firm at the number 2 slot with market share of 20.2% (January to September 2006). But what’s really worked is Zee’s first mover advantage in many segments.
For complete IIPM article click here
Source:- IIPM Editorial
Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative
