When Honda strikes, others just see and surrender. And the success story has been the same, wherever the company has gone
, whatever it has sold, be it giving nightmares to US majors like GM and Ford or its half-brother Toyota. Honda’s entry into global markets has been characteristic of its predator lineage – moving silently into the competitor’s arena, hunting them down without a signal, and taking no prisoners; and that’s precisely the same objective with which Honda – a name derived from a ruthless Samurai killer general – entered India in 1997. So what has been their India war count till now in the two segments they operate?
For complete IIPM article click here
Source:- IIPM Editorial, 2006,
, whatever it has sold, be it giving nightmares to US majors like GM and Ford or its half-brother Toyota. Honda’s entry into global markets has been characteristic of its predator lineage – moving silently into the competitor’s arena, hunting them down without a signal, and taking no prisoners; and that’s precisely the same objective with which Honda – a name derived from a ruthless Samurai killer general – entered India in 1997. So what has been their India war count till now in the two segments they operate?For complete IIPM article click here
Source:- IIPM Editorial, 2006,
Editor:- Prof. Arindam Chaudhuri
