And surely so, the festive mood brings in offers ranging from price cuts, freebies with every purchase, incentives to dealers and salespersons and even a slew of new product releases. The reason? “It’s in the festive season that consumers are most tuned to the marketplace and companies most glued to their marketing strategies. This season can turn out to be extremely profitable for companies if they plan their strategies well,” explains Bharadwaj.
The timing, in fact, is perfect; the mood, strategic promotions and income flows combine to make a delicious milieu to loosen purse strings. And, is the mayhem restricted to the candy floss urbanites? No way! India is literally ‘India One’ throughout. “In the rural areas, the increased cash flows (and therefore, subsequent buying spree) are linked to crop payments around this time,” elucidates LG’s Girish V. Rao, “and, of course, in the urban areas, cash flows are linked to the general trend of getting bonuses given out around Diwali.”
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Source:- IIPM Editorial
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