After a failed attempt to buy French champagne group Taittinger, India’s leading distiller, United Breweries Group, is now eyeing winemaker Bouvet-Ladubay, a subsidiary of Taittinger. United Breweries, the world’s third-largest spirits producer, has offered around $15 million to acquire Bouvet -Ladubay. Founded in 1851, the French winemaker is recognised as one of the most respected wine-producing firms in France’s Loire Valley. The proposed acquisition would enable the Vijay Mallya-promoted group to foray into the growing wine market in the country. This will also give the group’s spirits subsidiary – United Spirits Limited – the much needed thrust to enter into the high-quality premium wine segment.
For complete IIPM article click here
Source:- IIPM Editorial, 2006
For complete IIPM article click here
Source:- IIPM Editorial, 2006
Editor:- Prof. Arindam Chaudhuri
