IIPM: May 2007

Tuesday, May 29, 2007

Brand: Lenovo

Headline: The feeling is timeless The technology is timely

Baseline : The Fiat of the new generation
Agency : O&M
4Ps Take : With PC companies slugging it

out for a piece of the pie, Lenovo has decided to cash in on that great Indian obsession: Shopping. The power idea is to promote the Lenovo 3000 series through a chance to shop, you get gift vouchers upto Rs.50,000 on every PC you buy, which you can redeem for just about anything! The clinching benefits derived from this ad, therefore, are not just a great DVD experience (you can watch movies) or great school grades (surf the net and get wiser!), but also lotsa shopping! The ongoing offer period has been Branded as the ‘Lenovo Shopping Festival.’ The body copy also briefs you about other ‘benefits’: integrated camera, face recognition, anti-bacterial keyboard etc. The visual is catchy with the sibling-duo Saif Ali Khan and Soha Ali Khan holding gifts inviting you to avail this offer. Hard to resist, we’d say!

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION
· IIPM: The Indian Institute of Planning and Management-------
· THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
· Pseudo-socialism is creeping back into the policy-making process ...
· Management Guru's Speak on IIPM
· Primary education as a mission under the banner of ‘Bharti Foundation’
· ...yeh Hindustan hamaraa...
· Hyundai & Maruti, set on a pricey path!
· THE GREAT INDIAN DREAM
· IIPM is Here

Wednesday, May 16, 2007

Mystique Memoirs!

Just as an author raises a reader’s brow for penning down a contentious piece, he wins laurels aplenty for

scripting characters that remain etched in the memory long after the last page is turned over. If V. S. Naipaul’s Miguel Street beguiled you with its impeccable narrative, then P. G. Wodehouse kept you in splits with his incomparable wit and humour. And to take a leaf out of a familiar figure from the archives of history, breathe life into it, ingeniously weave characters around it, in the process, creating a literary magnum opus has been the hallmark of the London-based acclaimed author, Tracy Chevalier.

Her preceding book – Girl with a Pearl Earring – may have spawned several admirers, but her latest work, Burning Bright, cements Tracy’s credentials as a prolifi c writer. Set in the city of London during the eighteenth century, in an eon where revolutionary fervour was gaining prominence in the hearts of many, Burning Bright dwells on the chief protagonist, William Blake, an acclaimed artist and poet of that era with shades of grey, whose contribution to the arena of visual arts and poetry is talked of till date. Painting the plot further is the infusion of the characters Jem Kellaway and Maggie Butterfield. While Jem comes from a family that is engaged in carpentry at Dorsetshire and arrives at the city in search of greener pastures after leading a life in the hinterland, Maggie’s family is well acquainted with the streets of London that have doled her family difficult lessons in life, relegating it to the lower strata of society.

For complete IIPM article click here

Source:- IIPM Editorial, 2006

An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

Tuesday, May 08, 2007

The Three Gorges dam in China poses very huge ecological problems

The undemocratic and dictatorial planning for dams in China has historically ensured that no anthropologists or sociologists are included in the planning team. In this case, the unstable geology of the region has great danger of causing dam induced earthquakes, something China has experienced regularly – in 1975, the Banqiao-Shimantan reservoir collapsed affecting close to 12 million before killing more than 200,000; China has recorded as many as 15 earthquakes caused by dams; in 1962, and witnessed one of the most powerful dam induced earthquakes.

The path of modern development should also look at the environmental sustainability. The Three Gorges dam will definitely support development, but its effect on China’s environment has not been properly analysed.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI
· IIPM PUBLICATION
· IIPM: The Indian Institute of Planning and Management-------
· THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT: IIPM Students ...

Wednesday, May 02, 2007

Basel II will catch up with India too

Indian banks are currently on an overseas borrowing binge (ICICI Bank & SBI plan to raise $5 billion and $2 billion respectively along with some others) just to meet the current credit requirements, let alone the Basel II capital requirement norms. No doubts, Public Sector Banks (PSBs) are also suffering from shortage of capital – closed shareholding of PSBs being one reason for the same. Hence, while a further dilution of the government’s stake in PSBs is a no-brainer, what is more important is that this move will pressurise the RBI to revisit its ownership policy and perhaps even encourage an amendment to the Banking Regulation Act.

In the meanwhile, what options can RBI utilise for helping banks tide over the current crises. The answer is simple: Securitisation of existing bank advances. Not only will securitisation help in assetliability matching and risk mitigation, it will also allow banks to diversify their asset portfolio, reduce capital requirements and gain access to more cost-effective funding (80 basis points cheaper than wholesale deposits). Ramraj Pai, Director, Structured Finance Ratings, CRISIL says, “Banks could make a beginning by securitizing the highly rated single loans, which could release capital to the extent of 9% or more of the loan... Securitisation (could be) used from a funding perspective.”

For banks, the implementation of Basel II Capital Accord will surely continue be an impossible challenge until the RBI acts as a facilitator rather than as any gregarious procrastinator.

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

· My Blog
· IIPM News
· IIPM : IIPM Links
· IIPM: More about IIPM
· IIPM Alliances - IIPM - by RAVI IIPM PUBLICATION