Bollywood embraces the 4th P, as films transcend conventional space…

Star power is no longer confined to the realm of the cinema reel. Bollywood’s increasingly aggressive efforts to market its offerings with media blitzkriegs and nifty merchandising, is fast turning these tactics into auxiliary elements of the movie marketing mix.

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Source:- IIPM Editorial

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JET-SETTING TO CHINA

Jet Airways is getting a passage to China. With the whole world looking at China as the new emerging superpower, India’s largest private carrier plans to connect Mumbai and Delhi to Shanghai and Beijing and from there on to different US destinations ahead of the 2008 Olympics. This move is aimed at targeting the large number of business travelers who visit China frequently, particularly software professionals commuting between India, US and China. Once this happens, Naresh Goyal’s airline will be the second carrier to fly to China, after Air-India. As of now, Jet can fly directly to China, but it is yet to secure landing rights in the US, but, hopefully, the airline will get clearance from the US Civil Aviation Authorities within a year. Earlier, Jet had plans to fly to New York in 2005, but the plans got scuttled after a controversy. Jet also plans to open up its services to other countries in Europe, which is becoming a hot ticket destination for India. By the end of this year, flights to Zurich will probably be operational; and then there will be more sectors. Watch this space!

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Source:- IIPM Editorial & IIPM Publication

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Did we manage to jump the Rubicon?

Poland outlook

Foreign trade: Exports & imports

Merchandise exports touched $96 billion in 2005; which was 32% of GDP. Imports were at $98.5 billion, resulting in a negative goods balance of $2.5 billion. The services balance stood at a positive of $2 billion in 2005. EU countries accounted for around 78% of Polish exports and 62% of Polish imports in the first quarter of 2006.

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Source:- IIPM Editorial, 2006

Editor:- Prof. Arindam chaudhuri

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Satyam Computers Services Limited

Satyam Computers Services Limited, as the full name goes, for years had been labelled a laggard (as compared to the triumvirate of TCS, Infosys & Wipro). Th e company kept suffering from its own strategic mistakes. But with a rocking fi - nancial performance for the quarter ending June – Satyam posted revenues of Rs.14.4 billion (year on year growth of 36.3%) and profits of Rs.3.54 billion (year on year growth of 86.18%) – Satyam has proved many sceptics horribly wrong.

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Source:- IIPM Editorial, 2006

Editor:- Prof. Arindam chaudhuri

‘Broad’ening the horizons…

Even as market analysts are prophesizing the broadband boom, a slew of domestic corporations like Reliance, Bharti, Sify and Tata have joined the fray. And the potential is clearly showing. While BSNL added more than 500,000 connections by the end of 2005, Airtel has clocked an astounding 700,000 more.

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Source:- IIPM Editorial, 2006

Editor:- Prof. Arindam Chaudhuri

Saudi Arabia outlook

Foreign trade: Exports and imports

Merchandise exports touched $126.45 billion in 2005; as a percentage of GDP, this figure was a mind-boggling 180.6, as compared to 125.9 last year. Goods & services, as a percentage of GDP, stood at 60.8. Oil exports for 2005 were at $162 billion, compared to $110 billion last year. Imports aggregated $54.50 billion in 2005 and as a percentage of GDP it was 29.1. In 2004 imports stood at $41 billion.

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Source:- IIPM Editorial, 2006

Editor:- Prof. Arindam Chaudhuri


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Honda Siel revving up plans in India

Honda Siel Cars, India, which already has a manufacturing plant in Greater Noida in UP, is planning its second plant in India. Though the company is yet to finalise the location, Andhra Pradesh, Tamil Nadu, Karnataka & Maharashtra are few states to be shortlisted. The company hopes that second plant will commence after one and- a-half years. Honda is also planning to enhance its present capacity from 50,000 units per year to one lakh, and escalate its investment in the country as well. Honda seems to be highly keen to get into the volume segment.


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Source:- IIPM Editorial, 2006.

Editor:- Prof. Arindam Chaudhuri