IIPM: August 2007

Monday, August 27, 2007

Ekta Kapoor’s serials too are aging

While, Zee’s bouquet of channels is bulkier than that of Star,

its offerings, be it Star Movies (market share of 54%), Channel V, ESPN Star Sports, National Geographic Channel, History Channel et al, are well-marketed properties in their own right. Star is also trying to go regional once again and has floated a JV with Balaji Telefilms to infuse new life into its Tamil channel Star Vijay and launch a Telugu channel by year end. On cards are channels in Kannada, Malayalam and other key regional languages. Moreover, it is only Star that has a stake in the booming radio industry through Radio City.

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Tuesday, August 14, 2007

Tata Motor’s trucks revamped

In order to compete with global majors, Tata is planning to bring in a new range of trucks after its home-grown

worldclass cars. With the golden quadrilateral highway project in the completion stages, trucks, with more powerful engines, are the need of the hour in order to link the four metros in the country. “We are revamping the whole range of products in commercial vehicles,” Tata Motors’ Managing Director Ravi Kant said. The new trucks would have a complete makeover in terms of styling and would be launched in new markets like Korea. In all probability, there would be a stake acquisition in automo- tive parts supplier, Visteon Corporation. No long term details were however available for the same.

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Monday, August 13, 2007

Microsoft has acquired aQuantive

Microsoft , which is a dominant player in online content with MSN, it now aims at becoming a Web powerhouse with this acquisition. It will also allow

Microsoft to have access to aQuantive’s brands like Atlas (advertiser’s tool for better return generation on ad campaigns) and DRIVEpm (a service that matches ads with Web-page inventory). Noticeably, Microsoft has been on a spree of acquisitions, a move to become an unparallel name in online market. In 2002, it bought Navision, the Danish small-business soft ware-maker at a price of $1.45 billion. In more recent times, Microsoft acquired Massive, online video-game advertising firm, and ScreenTonic and Motion- Bridge, mobile-phone advertising companies. However, its latest move to acquire aQuantive seems to be a counter move against Google’s latest buyout of Ad firm Double Click.

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Thursday, August 09, 2007

Get floored by Tai Ping!

It’s

not a magical carpet from Arabian Nights and neither is it a priceless heirloom but you need to see it to believe its irresistible appeal. Famous for its combinations of fine fibres and designed by senior designers like Meenu Bansal, this carpet from Tai Ping is a veritable swirl of earthen shades, which looks contemporary, vibrant and yet regal. Price on request.

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Wednesday, August 08, 2007

The free trade regime will drive Mexico towards starvation & utter dependency

A leading goal of

US foreign policy has long been to create a global order in which US corporations have free access to markets, resources and investment opportunities. The objective is commonly called “free trade,” a posture that collapses quickly on examination. Generally, great powers are willing to enter into some limited degree of free trade when they’re convinced that the economic interests under their protection are going to do well. That has been, and still remains, a primary feature of the international order.

The ethanol boom fits the pattern. As discussed by agricultural economists C. Ford Runge & Benjamin Senauer, “The biofuel industry has long been dominated not by market forces but by politics and the interests of a few large companies,” in large part Archer Daniels Midland, the major ethanol producer. Ethanol production is feasible thanks to substantial state subsidies and very high tariff s to exclude much cheaper and more efficient sugarbased Brazilian ethanol.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

About IIPM ! IIPM Programmes ! IIPM Placement ! IIPM Alumni ! IIPM Alliances ! IIPM Ranking ! IIPM Director's Desk ! IIPM Dean's Message ! History of IIPM ! IIPM Mission ! IIPM Curriculum ! IIPM Project Based Learning ! IIPM GOTA ! IIPM Dual Specialisation ! IIPM Faculty ! IIPM GOP ! IIPM Campus Resources ! IIPM Campus Events ! IIPM Sports Club ! IIPM Support Services ! IIPM Campus ! IIPM Libraries ! IIPM Cafeteria ! IIPM Academic Centres ! IIPM Wilton Park Reports ! IIPM Feedback ! IIPM Links ! IIPM Sitemap ! Contact IIPM !

Thursday, August 02, 2007

When I took over Electrolux, my aim was to have a consumer focus

There is an intense

passion involved in taking forward a company he has literally spent his life with – 22 years, to be precise. Hans, who obtained his master’s degree in science & engineering from Chalmers University of Technology, Gothenburg, Sweden, joined Electrolux in 1983. He has been widely credited with refurbishing the company’s image by developing new high end products and introducing programmes that would promote retention of long term global brand recognition. He served as a general manager of the floor care operations at Sweden and later moved to the US, where he assumed responsibility for production & development in the company’s North American white goods operations. In 1998, he assumed charge as Executive Vice President and head of the floor care and light appliances and a member of the group management team. Hans has been at the helm of Electrolux since 2002 and is amongst the youngest CEOs of a global Fortune 500 company. When asked about his vision for Electrolux, Straburg states, “When I took over Electrolux, my aim was to have a consumer focus, to build Electrolux as a global brand and accelerate product development, because what is happening around the world is that consumers are spending more and more money on their homes. During the last 20 years, consumer spending on household products that meet their needs and preferences has doubled.”

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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