Tata Motor’s trucks revamped

In order to compete with global majors, Tata is planning to bring in a new range of trucks after its home-grown worldclass cars. With the golden quadrilateral highway project in the completion stages, trucks, with more powerful engines, are the need of the hour in order to link the four metros in the country. “We are revamping the whole range of products in commercial vehicles,” Tata Motors’ Managing Director Ravi Kant said. The new trucks would have a complete makeover in terms of styling and would be launched in new markets like Korea. In all probability, there would be a stake acquisition in automo- tive parts supplier, Visteon Corporation. No long term details were however available for the same.

For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

...come to the rescue of Pepsi Gold, when Ooh-Aah-India floundered for the Blue Billion!

To be fair, it was not only Pepsi that used the 2007 Cricket World Cup as a marketing tool. Others too hitched a ride on the same boat. But you have to give it to Pepsi. After the Caribbean debacle when most brands were seen looking for cover, Pepsi dared to be different, played on India’s emotional attachment with the game, backtracked from the 2007 Cup and is now focusing on the next World Cup. Ooh-Aah–India may not have become the new Indian anthem, but their latest offering has nevertheless taken the Blue Billion campaign a step ahead.

Okay enough! Here’s how the ad goes, for the uninitiated that is. Four teenagers ask a tailor to stitch an India cricket team uniform for them. When the old tailor starts taking measurements, they come up with exaggerated figures. Finally, the old and by now baffled tailor asks them when they would like the delivery. They smile mischievously at each other and declare four years later (in time for the next World Cup), even as they walk out gulping the (erstwhile) World Cup cola.

Damage control? Guess you are already thinking along those lines. This TVC has actually managed to do much more than come to the rescue of both cricket and Pepsi alike. Says Shoumitra Rai Chaudhary, the Creative Director for this ad: “We were confident about the ads success as we knew that the idea was different and there were less chances of it backfiring.”

For Complete IIPM Article, Click on IIPM Article

Source : IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Read more:-

• News & Article
• Don't Pay for your calls....
• Neha RAWAT's Blog
• Ravi Sanyasi's Blog
• "There is more money....
• Rattan TATA ko gussa kiyon aata hai!
• The Nokia disconnect!
• IIPM Branches and contact No.
• IIPM News
• IIPM : IIPM Links
• IIPM: More about IIPM
• IIPM Alliances - IIPM - by RAVI
• IIPM PUBLICATION
• IIPM: The Indian Institute of Planning and Management-------
• THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT
• Pseudo-socialism is creeping back into the policy-making process ...
• Management Guru's Speak on IIPM
• Primary education as a mission under the banner of ‘Bharti Foundation’
• ...yeh Hindustan hamaraa...
• Hyundai & Maruti, set on a pricey path!
• THE GREAT INDIAN DREAM
• IIPM is Here

About IIPM ! IIPM Programmes ! IIPM Placement ! IIPM Alumni ! IIPM Alliances ! IIPM Ranking ! IIPM Director's Desk ! IIPM Dean's Message ! History of IIPM ! IIPM Mission ! IIPM Curriculum ! IIPM Project Based Learning ! IIPM GOTA ! IIPM Dual Specialisation ! IIPM Faculty ! IIPM GOP ! IIPM Campus Resources ! IIPM Campus Events ! IIPM Sports Club ! IIPM Support Services ! IIPM Campus ! IIPM Libraries ! IIPM Cafeteria ! IIPM Academic Centres ! IIPM Wilton Park Reports ! IIPM Feedback ! IIPM Links ! IIPM Sitemap ! Contact IIPM !