its offerings, be it Star Movies (market share of 54%), Channel V, ESPN Star Sports, National Geographic Channel, History Channel et al, are well-marketed properties in their own right. Star is also trying to go regional once again and has floated a JV with Balaji Telefilms to infuse new life into its Tamil channel Star Vijay and launch a Telugu channel by year end. On cards are channels in Kannada, Malayalam and other key regional languages. Moreover, it is only Star that has a stake in the booming radio industry through Radio City.For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
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