There is an intense
passion involved in taking forward a company he has literally spent his life with – 22 years, to be precise. Hans, who obtained his master’s degree in science & engineering from Chalmers University of Technology, Gothenburg, Sweden, joined Electrolux in 1983. He has been widely credited with refurbishing the company’s image by developing new high end products and introducing programmes that would promote retention of long term global brand recognition. He served as a general manager of the floor care operations at Sweden and later moved to the US, where he assumed responsibility for production & development in the company’s North American white goods operations. In 1998, he assumed charge as Executive Vice President and head of the floor care and light appliances and a member of the group management team. Hans has been at the helm of Electrolux since 2002 and is amongst the youngest CEOs of a global Fortune 500 company. When asked about his vision for Electrolux, Straburg states, “When I took over Electrolux, my aim was to have a consumer focus, to build Electrolux as a global brand and accelerate product development, because what is happening around the world is that consumers are spending more and more money on their homes. During the last 20 years, consumer spending on household products that meet their needs and preferences has doubled.”
passion involved in taking forward a company he has literally spent his life with – 22 years, to be precise. Hans, who obtained his master’s degree in science & engineering from Chalmers University of Technology, Gothenburg, Sweden, joined Electrolux in 1983. He has been widely credited with refurbishing the company’s image by developing new high end products and introducing programmes that would promote retention of long term global brand recognition. He served as a general manager of the floor care operations at Sweden and later moved to the US, where he assumed responsibility for production & development in the company’s North American white goods operations. In 1998, he assumed charge as Executive Vice President and head of the floor care and light appliances and a member of the group management team. Hans has been at the helm of Electrolux since 2002 and is amongst the youngest CEOs of a global Fortune 500 company. When asked about his vision for Electrolux, Straburg states, “When I took over Electrolux, my aim was to have a consumer focus, to build Electrolux as a global brand and accelerate product development, because what is happening around the world is that consumers are spending more and more money on their homes. During the last 20 years, consumer spending on household products that meet their needs and preferences has doubled.”For Complete IIPM Article, Click on IIPM Article
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
Source: IIPM Editorial, 2006
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative
Read more:-
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