Mother Dairy’s portfolio comprised only liquid milk; then the brand started stacking up what its rivals offered

Whatever be the case, the Indian co-operative movement, initiated across sectors as the balancing act between private and public sectors, has received another major leg-up with galloping ambitions and aspirations of Mother Dairy and Amul.

Cooperatives are a great way in which the Indian farmer (who de facto owns a cooperative) can take a bow on the global stage. But globalization and liberalisation had taken some of the sheen away. Now if two birds of the same dairy cooperative feather have a little competitive match, and in the process, race ahead of the multinats, acquiring billion dollar dimensions, so much the better for those farmers!

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Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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The Sunday Indian

Ferrari Unica Gym- 819,107.7 INR

If you thought that Ferrari would drive into your hearts only via its supreme vehicles and a host of Grand Prix wins with Kimi Räikkönen driving the red machine to podium fi nishes, think again! After enticing you with its automobiles, Ferrari is now set to tone your bodies with ‘Ferrari Unica Gym’. This gym offers 25 diverse exercises to get every part of your body in shape. If the frame of the gym is painted in red, the leather trim at the padding is beige coloured, reminding you of the interiors of the car. This luxury does come at a price though, akin to the brand that it represents!

HTT Locus PLETHORE 12,762,395.9 INR

Gone are the days when luxury vehicles came from the likes of Porsches and the BMWs of the world. Locus, a Canadian car maker is coming out with HTT Locus PLETHORE that is going to ‘bomb’ the automotive industry. Before your emotions run wild, this vehicle is called the “Quebec Bomb” and would be rolling out in 750 hp and 1,300 hp editions. Boasting of a carbon fibre body, this car has astounding power, aptly supported by its striking design. Created by ace designer Luc Chartrand, PLETHORE offers a central driving position to the driver and with just 400 of such machines being made; this luxurious indulgence is set to sell like hot cakes.

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Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank
The Sunday Indian

Why is it that people still don’t invest in gold mutual funds? Well, if you think otherwise, ask yourself, have you?

Benchmark started off with an initial corpus of about Rs.1 billion (in its fund titled Gold BeES); & from thereon, “we have got a very good response... Since the listing, the number of investors has increased over 70% & the number of units by over 30%, & that too in just about three months,” thumped Rajan Mehta, Executive Director, Benchmark Asset Management, to B&E. R Raja, Sr. Vice President, UTI Asset Management Company, was as equally excited, “From initial corpus of 1,399 kgs, our corpus has swollen to 1,581 kgs as on July 17, 2007”.

Though Ritesh Jain, Head-Fixed Income, Kotak Mahindra AMC (initial corpus Rs.400 million), stated dejectedly to B&E, “The response has been a tad lower than our expectations as the collections that we have garnered could have been higher by another 20-25%.” And there lies the most critical question. Should a 30% increase in units (as in Benchmark’s case), or a 181 kg increase in gold asset holdings (as in UTI’s case) really be a cause to rejoice?

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Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures

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Beyond outsourcing

Human Resources is no longer just another cut-&-dry industry – only involved in solving the mundane day to- day human-related issues in the organisation. In fact, in today’s competitive environment, the changing role of human resources management has become increasingly complex & challenging. Following the boom of Information Technology, if forecasts are anything to go by, India is now on the threshold of a Human Resource Outsourcing (HRO) boom. Nowadays, HR managers are strategic business partners involved in advancing the enterprise’s strategic objectives. Quite simply put, with the companies firmly putting administrative work on a backseat, it is the new wave of HRO that is driving HR teams both globally as well as in India.

With double-headed challenge of reducing costs whilst improving the customer’s experience cited as one of the key reasons behind the HR outsourcing practice, it is Recruitment Process Outsourcing (RPO) bug that is biting companies, as it is a viable option to outsource this activity. In an exclusive interview with B&E, Hastha Krishnan, CEO, Ma Foi Global Search Services Ltd. (MGSSL), says, “The HR outsourcing is at a very nascent stage in India even today, especially in comparison with the mature economies like the UK & the US.” The statement does ring a certain truth, considering that the current size of global recruitment industry is about $140 billion, out of which, only a miniscule $1.2 billion is outsourced. However, the twist in the tale is that the global RPO industry is growing at humongous 3.6% annually. In contrast, the size of organized recruitment industry in India is about $200 million. Adding the unorganized sector to it, the size of the Indian recruitment industry stands at a respectable $400 million.

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Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank The Sunday Indian