ICICI BANK

The biggest retail banker, this one won’t run out of steam anytime soon...

They came, they saw and they revolutionized the entire Indian banking sector. Using technology as a key enabler for all its growth platforms, the brand has achieved efficient intermediation by enabling rapid scale. “We want to be the preferred brand for all the financial and banking solutions for both our individual and corporate customers,” an ICICI Bank spokesperson told 4Ps B&M, when asked about the brand’s endeavours. Over the last year, this private bank has enhanced its standing among consumers and investors alike and has muscled its way in at No.3 in India’s 100 most valuable brands (last year, it had only managed 14th rank in our listing). So what did the bank do, especially at a time when rising interest rates stood as a dark cloud atop the entire banking sector? It roped in the heart throb of million – King Khan – to push the brand among the masses and acquired Sangli Bank in the South, which gave it more access to southern markets. Known for its aggressive ‘Hum Hai Na’ promotions, ICICI Bank engenders recall by offering distinctive customer solutions alongwith popular jingles, forget the sheer size. The bank hogs limelight as India’s most valuable lender, with a huge market cap of $20 billion.

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Source:- IIPM Editorial, 2008
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

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The Sunday Indian

Ferrari Unica Gym- 819,107.7 INR

If you thought that Ferrari would drive into your hearts only via its supreme vehicles and a host of Grand Prix wins with Kimi Räikkönen driving the red machine to podium fi nishes, think again! After enticing you with its automobiles, Ferrari is now set to tone your bodies with ‘Ferrari Unica Gym’. This gym offers 25 diverse exercises to get every part of your body in shape. If the frame of the gym is painted in red, the leather trim at the padding is beige coloured, reminding you of the interiors of the car. This luxury does come at a price though, akin to the brand that it represents!

HTT Locus PLETHORE 12,762,395.9 INR

Gone are the days when luxury vehicles came from the likes of Porsches and the BMWs of the world. Locus, a Canadian car maker is coming out with HTT Locus PLETHORE that is going to ‘bomb’ the automotive industry. Before your emotions run wild, this vehicle is called the “Quebec Bomb” and would be rolling out in 750 hp and 1,300 hp editions. Boasting of a carbon fibre body, this car has astounding power, aptly supported by its striking design. Created by ace designer Luc Chartrand, PLETHORE offers a central driving position to the driver and with just 400 of such machines being made; this luxurious indulgence is set to sell like hot cakes.

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Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank
The Sunday Indian

Why is it that people still don’t invest in gold mutual funds? Well, if you think otherwise, ask yourself, have you?

Benchmark started off with an initial corpus of about Rs.1 billion (in its fund titled Gold BeES); & from thereon, “we have got a very good response... Since the listing, the number of investors has increased over 70% & the number of units by over 30%, & that too in just about three months,” thumped Rajan Mehta, Executive Director, Benchmark Asset Management, to B&E. R Raja, Sr. Vice President, UTI Asset Management Company, was as equally excited, “From initial corpus of 1,399 kgs, our corpus has swollen to 1,581 kgs as on July 17, 2007”.

Though Ritesh Jain, Head-Fixed Income, Kotak Mahindra AMC (initial corpus Rs.400 million), stated dejectedly to B&E, “The response has been a tad lower than our expectations as the collections that we have garnered could have been higher by another 20-25%.” And there lies the most critical question. Should a 30% increase in units (as in Benchmark’s case), or a 181 kg increase in gold asset holdings (as in UTI’s case) really be a cause to rejoice?

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Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures

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Beyond outsourcing

Human Resources is no longer just another cut-&-dry industry – only involved in solving the mundane day to- day human-related issues in the organisation. In fact, in today’s competitive environment, the changing role of human resources management has become increasingly complex & challenging. Following the boom of Information Technology, if forecasts are anything to go by, India is now on the threshold of a Human Resource Outsourcing (HRO) boom. Nowadays, HR managers are strategic business partners involved in advancing the enterprise’s strategic objectives. Quite simply put, with the companies firmly putting administrative work on a backseat, it is the new wave of HRO that is driving HR teams both globally as well as in India.

With double-headed challenge of reducing costs whilst improving the customer’s experience cited as one of the key reasons behind the HR outsourcing practice, it is Recruitment Process Outsourcing (RPO) bug that is biting companies, as it is a viable option to outsource this activity. In an exclusive interview with B&E, Hastha Krishnan, CEO, Ma Foi Global Search Services Ltd. (MGSSL), says, “The HR outsourcing is at a very nascent stage in India even today, especially in comparison with the mature economies like the UK & the US.” The statement does ring a certain truth, considering that the current size of global recruitment industry is about $140 billion, out of which, only a miniscule $1.2 billion is outsourced. However, the twist in the tale is that the global RPO industry is growing at humongous 3.6% annually. In contrast, the size of organized recruitment industry in India is about $200 million. Adding the unorganized sector to it, the size of the Indian recruitment industry stands at a respectable $400 million.

For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank The Sunday Indian

UFO has given a new face to digital movie distribution in India. Can it break the stranglehold of Big Daddy as well?

“We are not even talking to them… for us, the world is a bigger market”, says an exuberant Raaja Kanwar, without a hint of nerves, when asked whether he approached the aforementioned Hollywood studios with his technology. And he can well afford this nonchalance… after all, UFO Moviez has adopted one basic rule of survival – never confront the enemy where he’s in a position of strength.

Consequently, UFO Moviez has totally focussed on revolutionising the Indian film industry with its technology and business model. Out here, Hollywood sharks remain as mean & merciless, but sans the quintessential power they enjoy back home. Hollywood garners just around 4-5% of box office collections in India.

The Indian film industry, which is the largest in the world, churning out approximately 1,000 films every year, stands nowhere near to the Hollywood, when it comes to revenues. The Indian film industry today is valued at about Rs.68 billion. The major culprit for such a low turnover of a robust industry is piracy & inability to release films across the country at one go because of high print costs. That’s where the role of digital cinema comes in. As Kanwar proudly points out, “We opened our first theatre in October 2005 & today we are at 750 theatres in India growing at about 60-80 theatres every month.”

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Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Minions at work to face the reality!

Few fortunate ones among the children who neither starve to death nor are victims of stary bullets, essentially end up being slogging for two meals a day. This at a time when they are supposed to enjoy the most of their childhood. For the unholy profit seekers, it makes to employ them as they would not protest about unhealthy working conditions, long working hours or poor pay. What is more horrifying is that 126 million children are engaged in horrendous work environment in mines, chemical industries & kilns. Regional estimations show that Asia Pacific region has the highest incidence of child workers (127.3 million, 19% of children work in the region).

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Home Campus Tour Contact Us Sitemap IIPM Think Tank IIPM National Brochure IIPM in Media India Today & Tomorrow
Strategic Alliance / Consulting / Intellectual Tic-up Partners Arindam chaudhuri GIDF Planman Consulting Business & Economy 4Ps Business & Marketing The Sunday Indian The Daily Indian Kkoooljobs.com