ICICI BANK

The biggest retail banker, this one won’t run out of steam anytime soon...

They came, they saw and they revolutionized the entire Indian banking sector. Using technology as a key enabler for all its growth platforms, the brand has achieved efficient intermediation by enabling rapid scale. “We want to be the preferred brand for all the financial and banking solutions for both our individual and corporate customers,” an ICICI Bank spokesperson told 4Ps B&M, when asked about the brand’s endeavours. Over the last year, this private bank has enhanced its standing among consumers and investors alike and has muscled its way in at No.3 in India’s 100 most valuable brands (last year, it had only managed 14th rank in our listing). So what did the bank do, especially at a time when rising interest rates stood as a dark cloud atop the entire banking sector? It roped in the heart throb of million – King Khan – to push the brand among the masses and acquired Sangli Bank in the South, which gave it more access to southern markets. Known for its aggressive ‘Hum Hai Na’ promotions, ICICI Bank engenders recall by offering distinctive customer solutions alongwith popular jingles, forget the sheer size. The bank hogs limelight as India’s most valuable lender, with a huge market cap of $20 billion.

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Source:- IIPM Editorial, 2008
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank

The Sunday Indian

Want a million dollar tip?

Manisha GIROTRA is the person you need to contact. She is the India Inc.’s goddess of money

Five years earlier we were advising foreign companies to acquire businesses in India. Now we are advising Indian companies to go abroad,” says Manisha Girotra, Chairperson, UBS, India. And that’s the influencing power that this dynamic lady wields in India’s corporate circles.

Yes, in a predominantly Male industry, where females are supposed to simply make a guest appearance - get married and s h i m m y away in the darkness, there are few names, which have been able to carve a niche for themselves in the tedious world of business finance. Manisha Girotra of UBS, India is definitely a shining example in the sector, for others to follow.

She may be young but she is no newcomer to the Indian capital markets. Having set up the New Delhi office for UBS, the Swiss investment bank in 1994, she has gone on to head the company’s operations in India from Mumbai. Manisha – a Delhi School of Economics topper has worked with ANZ Grindlays and BZW Investment Banking, before making her resounding presence felt in UBS in the year 1998.

From 1998 to 2007, she has been a part of some very high-profile deals. Jet Airways’s awe-inspiring IPO, Videocon acquiring the picture tube business of French consumer electronics major Thomson Electronics and Vodafone’s entry into India via a 10% stake in Bharti Tele-Ventures, Manisha Girotra has played a major in all three big ticket deals. Her involvement in the ADR offerings of Infosys and ICICI Bank, and privatization of VSNL, IPCL, BALCO and GAIL, all make up a pretty interesting resume for the lady!

For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank

The Sunday Indian

Mother Dairy’s portfolio comprised only liquid milk; then the brand started stacking up what its rivals offered

Whatever be the case, the Indian co-operative movement, initiated across sectors as the balancing act between private and public sectors, has received another major leg-up with galloping ambitions and aspirations of Mother Dairy and Amul.

Cooperatives are a great way in which the Indian farmer (who de facto owns a cooperative) can take a bow on the global stage. But globalization and liberalisation had taken some of the sheen away. Now if two birds of the same dairy cooperative feather have a little competitive match, and in the process, race ahead of the multinats, acquiring billion dollar dimensions, so much the better for those farmers!

For Complete IIPM Article, Click here
Source: IIPM Editorial, 2008
An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank

The Sunday Indian

Ferrari Unica Gym- 819,107.7 INR

If you thought that Ferrari would drive into your hearts only via its supreme vehicles and a host of Grand Prix wins with Kimi Räikkönen driving the red machine to podium fi nishes, think again! After enticing you with its automobiles, Ferrari is now set to tone your bodies with ‘Ferrari Unica Gym’. This gym offers 25 diverse exercises to get every part of your body in shape. If the frame of the gym is painted in red, the leather trim at the padding is beige coloured, reminding you of the interiors of the car. This luxury does come at a price though, akin to the brand that it represents!

HTT Locus PLETHORE 12,762,395.9 INR

Gone are the days when luxury vehicles came from the likes of Porsches and the BMWs of the world. Locus, a Canadian car maker is coming out with HTT Locus PLETHORE that is going to ‘bomb’ the automotive industry. Before your emotions run wild, this vehicle is called the “Quebec Bomb” and would be rolling out in 750 hp and 1,300 hp editions. Boasting of a carbon fibre body, this car has astounding power, aptly supported by its striking design. Created by ace designer Luc Chartrand, PLETHORE offers a central driving position to the driver and with just 400 of such machines being made; this luxurious indulgence is set to sell like hot cakes.

For Complete IIPM Article, Click here

Source: IIPM Editorial, 2008

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

IIPM Arindam Chaudhuri 4Ps Business & Marketing Business & Economy Kkoooljobs Planman Media Planman Consulting Planman Marcom Planman Technologies Planman Financial Planman Motion Pictures GIDF The Daily Indian IIPM Think Tank
The Sunday Indian