Monday, August 27, 2007

Ekta Kapoor’s serials too are aging

While, Zee’s bouquet of channels is bulkier than that of Star, its offerings, be it Star Movies (market share of 54%), Channel V, ESPN Star Sports, National Geographic Channel, History Channel et al, are well-marketed properties in their own right. Star is also trying to go regional once again and has floated a JV with Balaji Telefilms to infuse new life into its Tamil channel Star Vijay and launch a Telugu channel by year end. On cards are channels in Kannada, Malayalam and other key regional languages. Moreover, it is only Star that has a stake in the booming radio industry through Radio City.

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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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Tuesday, August 14, 2007

Tata Motor’s trucks revamped

In order to compete with global majors, Tata is planning to bring in a new range of trucks after its home-grown Tata Motorsworldclass cars. With the golden quadrilateral highway project in the completion stages, trucks, with more powerful engines, are the need of the hour in order to link the four metros in the country. “We are revamping the whole range of products in commercial vehicles,” Tata Motors’ Managing Director Ravi Kant said. The new trucks would have a complete makeover in terms of styling and would be launched in new markets like Korea. In all probability, there would be a stake acquisition in automo- tive parts supplier, Visteon Corporation. No long term details were however available for the same.
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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Monday, August 13, 2007

Microsoft has acquired aQuantive

Microsoft , which is a dominant player in online content with MSN, it now aims at becoming a Web powerhouse with this acquisition. It will also allow Microsoft CorporationMicrosoft to have access to aQuantive’s brands like Atlas (advertiser’s tool for better return generation on ad campaigns) and DRIVEpm (a service that matches ads with Web-page inventory). Noticeably, Microsoft has been on a spree of acquisitions, a move to become an unparallel name in online market. In 2002, it bought Navision, the Danish small-business soft ware-maker at a price of $1.45 billion. In more recent times, Microsoft acquired Massive, online video-game advertising firm, and ScreenTonic and Motion- Bridge, mobile-phone advertising companies. However, its latest move to acquire aQuantive seems to be a counter move against Google’s latest buyout of Ad firm Double Click.
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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Thursday, August 09, 2007

Get floored by Tai Ping!

It’s not a magical carpet from Arabian Nights and neither is it a priceless heirloom but you need to see it to believe its irresistible appeal. Famous for its combinations of fine fibres and designed by senior designers like Meenu Bansal, this carpet from Tai Ping is a veritable swirl of earthen shades, which looks contemporary, vibrant and yet regal. Price on request.
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Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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