An aggressive game plan and cut throat pricing has ensured RCOM its haloed place under the telecom sun
At a time when all telecom players were focussing
on GSM, RCL started its CDMA services in India. With cheaper handsets, RCL effectively catered to the masses. Although the ARPU was declining, but with the addition of more people into the network, RCL was able to obviate its impact on its bottomline. RCL’s consistent focus on maintaining lower churn from its network and providing its services at affordable rates led to increase in its profitability in the long run. The company has maintained its focus on companywide RoI well, rather than targeting per customer parameters. This has led to consistent rise in revenues and profitability over the years.
At a time when all telecom players were focussing
on GSM, RCL started its CDMA services in India. With cheaper handsets, RCL effectively catered to the masses. Although the ARPU was declining, but with the addition of more people into the network, RCL was able to obviate its impact on its bottomline. RCL’s consistent focus on maintaining lower churn from its network and providing its services at affordable rates led to increase in its profitability in the long run. The company has maintained its focus on companywide RoI well, rather than targeting per customer parameters. This has led to consistent rise in revenues and profitability over the years. An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
