Thursday, July 03, 2008

..or is diversification at Moser Baer riven by sheer volcanic ambition?


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However, Moser Baer’s story now is no more restricted to the six odd inchesof plastic. Puri and his company have moved ahead with time. In fact, FY 2006-07 was one of the most exciting ones for Moser Baer. While it posted a 19.8% increase in its gross revenues to Rs.20.74 billion over the previous year, improving margins drove a robust 2,253% growth in its net profitafter tax to Rs.1.09 billion. But one look at the past and the smile vanishes. Coming out of global pricing pressures, the company reverted to normal profitability after two long and arduous years. Agreeing, Yogesh Mathur, Group CFO of Moser Baer tells 4Ps B&M, “The last two years were not good for the company. But, currently the industry and Moser Baer is back on the normal profitability cycle.” Cost efficiencies may have helped sustain Moser Baer, yet an important lesson that the company seems to have learnt is not to put all eggs in one basket. Since August 2006, they are steadily transforming from a single business entity into a multi-technology group.

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Source : IIPM Editorial, 2008

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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