Friday, July 18, 2008

Perfection

When the traditional big three are struggling, Toyota is thriving. Their dream? Build a car that never crashes or breaks down & is environment friendly

We, at Toyota, always focus on improvements and are not satisfied easily. We constantly innovate and strive to better ourselves each time, besides being very conscious about our brand value, which translates into quality, durability and reliability. For us ‘the’ customer is very important and therefore we always try to give him the best. We constantly track evolving customer’s preferences, trends and expectations by identifying need gaps. We therefore represent perfection because Toyota continuously strives to give its customers the ‘coveted ownership experience’ that they expect from us.

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Source :
IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative