The biggest retail banker, this one won’t run out of steam anytime soon...
They came, they saw and they revolutionized the entire Indian banking sector. Using technology as a key enabler for all its growth platforms, the brand has achieved efficient intermediation by enabling rapid scale. “We want to be the preferred brand for all the financial and banking solutions for both our individual
and corporate customers,” an ICICI Bank spokesperson told 4Ps B&M, when asked about the brand’s endeavours. Over the last year, this private bank has enhanced its standing among consumers and investors alike and has muscled its way in at No.3 in India’s 100 most valuable brands (last year, it had only managed 14th rank in our listing). So what did the bank do, especially at a time when rising interest rates stood as a dark cloud atop the entire banking sector? It roped in the heart throb of million – King Khan – to push the brand among the masses and acquired Sangli Bank in the South, which gave it more access to southern markets. Known for its aggressive ‘Hum Hai Na’ promotions, ICICI Bank engenders recall by offering distinctive customer solutions alongwith popular jingles, forget the sheer size. The bank hogs limelight as India’s most valuable lender, with a huge market cap of $20 billion.
They came, they saw and they revolutionized the entire Indian banking sector. Using technology as a key enabler for all its growth platforms, the brand has achieved efficient intermediation by enabling rapid scale. “We want to be the preferred brand for all the financial and banking solutions for both our individual
and corporate customers,” an ICICI Bank spokesperson told 4Ps B&M, when asked about the brand’s endeavours. Over the last year, this private bank has enhanced its standing among consumers and investors alike and has muscled its way in at No.3 in India’s 100 most valuable brands (last year, it had only managed 14th rank in our listing). So what did the bank do, especially at a time when rising interest rates stood as a dark cloud atop the entire banking sector? It roped in the heart throb of million – King Khan – to push the brand among the masses and acquired Sangli Bank in the South, which gave it more access to southern markets. Known for its aggressive ‘Hum Hai Na’ promotions, ICICI Bank engenders recall by offering distinctive customer solutions alongwith popular jingles, forget the sheer size. The bank hogs limelight as India’s most valuable lender, with a huge market cap of $20 billion.For complete IIPM article click here
Source:- IIPM Editorial, 2008
An IIPM and Management Guru Prof.Arindam Chaudhuri's Initiative
