Thursday, March 08, 2007

Auto merchandising is picking up velocity & consumers love it!

And then follows the wringer – ‘Do you own the car you are passionate about?’ Your most probable response – no! Difficult to accept, yet that’s the truth, and understandably so, since these machines are the ones that have reached the pinnacle of (currently possible) technological evolutionary state and are priced dearly, very dearly... Not much can be done for the unaffordability factor though, because when standards are to be maintained, there’s always a heavy price attached to it...

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative



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