
After a failed attempt to buy French champagne group Taittinger, India’s leading distiller, United Breweries Group, is now eyeing winemaker Bouvet-Ladubay, a subsidiary of Taittinger. United Breweries, the world’s third-largest spirits producer, has offered around $15 million to acquire Bouvet -Ladubay. Founded in 1851, the French winemaker is recognised as one of the most respected wine-producing firms in France’s Loire Valley. The proposed acquisition would enable the Vijay Mallya-promoted group to foray into the growing wine market in the country. This will also give the group’s spirits subsidiary – United Spirits Limited – the much needed thrust to enter into the high-quality premium wine segment.
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Source:- IIPM Editorial, 2006
For complete IIPM article click here
Source:- IIPM Editorial, 2006
Editor:- Prof. Arindam Chaudhuri
, whatever it has sold, be it giving nightmares to US majors like GM and Ford or its half-brother Toyota. Honda’s entry into global markets has been characteristic of its predator lineage – moving silently into the competitor’s arena, hunting them down without a signal, and taking no prisoners; and that’s precisely the same objective with which Honda – a name derived from a ruthless Samurai killer general – entered India in 1997. So what has been their India war count till now in the two segments they operate?