Money in Your Mouth --- 362,847 INR

White sparkling teeth are passé. How about tooth grills beset with diamonds to cover up yellowed teeth instead? Rapper Paul Wall is retailing tooth caps, each set in 14-karat gold, with princess-cut diamonds. A set of 10 teeth to cost $8,000! A 'pearly' set of 32... nay, diamonds now! Try getting a good toothpaste instead...

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

A lone ranger demystifies disease in the heart of London …

19th century London is widely considered to be the first such concrete fatality, in more ways than one, when the dreaded killer that is cholera struck the Soho area of the world’s most progressive city in 1854, consuming over seven hundred lives in a mere week-and-a-half. Miasma – a fuzzily construed toxic mist with an obnoxious stench – was the causal factor as believed by health authorities of the period, due to the truckloads of filth and muck teeming at every place except where it should have, from residential culverts and courtyards to neighbourhood gutters and water wells. In The Ghost Map: The Story of London’s Most Terrifying Epidemic — and How It Changed Science, Cities, and the Modern World, author Steven Johnson sets out to chronicle the sequence of events leading to the crazed outbreak of the cholera epidemic at the time, and how a duo’s relentless scrutiny of affairs resulted in an epic stride for the branch of research we now know as epidemiology – the study of epidemics.

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Source : IIPM Editorial, 2006

An IIPM and Management Guru Professor Arindam Chaudhuri's Initiative

Rashmi Bansal Publisher of JAMMAG magazine caught red-handed, for details click on the following links.

• Hindustan Times Article - Publisher goes underground
• Rashmi Bansal (Editor of JAMMAG)
• Rashmi Bansal (Publisher of JAMMAG)

In comes the dark horse

Satyam has come back from the brink to unleash growth

W hat started as a ‘hobby’ (IT) for Ramalinga Raju has emerged into a $1 billion soft ware giant. Aft er long being put in the shade by the big three IT companies (TCS, Wipro & Infosys), Satyam is slowly emerging as a potential IT player in its own right. After the debacle with Sify, Satyam is decisively moving up the value chain to be at par with the best in the business. The quarter ending September 2006 saw the company achieving a strong volume growth of 9.5% and also accelerated growth in verticals like retail & healthcare. The four promoters, B. Ramalinga Raju (Chairman) and his wife B. Nandini Raju, his younger brother B. Rama Raju (Managing Director) and his wife B. Radha Raju together own 9% stake in the company. Satyam has struck historic deals with General Motors, Nissan & Qantas Airways and has 90 alliances with technology leaders around the world. However, lack of skilled manpower & high attrition levels pose a challenge and it would be an acid test for Satyam to prove itself to those who swear by its “enterprise”ing excellence.

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Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Most Indian business families of today trace their history way back to the First World War period

All these entrepreneurs faced arduous times – class oppression, high import duties and trade tariff s – but the freedom struggle kept them together to even assist their own competitors. The atmosphere was of united collaboration in the face of fierce oppression by the British Raj to stimulate the growth of Indian industry and Indian products. For these zealous entrepreneurs, it was clearly a trial by fire.

Gandhiji was equally disturbed by the poor plight of Indian industries owing to British oppression, and he started the Swadeshi (meaning self sufficiency) movement, where he promoted Indian products like khadi and boycotted British goods. He expressed his belief thus, “I should use only things that are produced by my immediate neighbours and serve those industries by making them efficient and complete where they might be found wanting.”

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Source:- IIPM Editorial

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Sony Ericsson

BRAND : Sony Ericsson
AGENCY : Dentsu Marcom
BASELINE : I love music

DESCRIPTION: You’d come across people telling themselves while listening to their Sony Ericsson Walkman saying, ‘I love rain’, ‘I love my long commute’, ‘I love the company’, ‘I love shopping’, ‘I love being the substitute’, ‘I love losing myself’. Finally we see a man walking and carrying his handset with a caption saying, ‘I love missing the last bus home.’

4Ps TAKE: The first glance would pass the ad for an international one, but a closer look makes it clear that it was conceptualised to target the Indian market and beat all competition from players like Nokia and Motorola. The Sony Eriksson handset surely is at an advantage for being born from Sony’s stable, with an attempt to leverage the famous Walkman feature. But despite its attempt to add colour & music in the life of Indians, it fails badly! Far from being full of josh, it proves a drab. Certainly, Sony can do better than this... but when?

‘Marc’ my words: Fed needs a lesson on inflation

A few weeks ago, we suggested that contrarian investors should consider investing in bonds, notwithstanding our long-term negative view about the US dollar and US bonds. Our main concern about US bonds, centers on our belief that the US will have no other option but to print money and that the Fed’s priority will be to support asset markets and not to combat inflation.

I may add that the Fed has no idea of what constitutes inflation because the common man’s cost of living do certainly not only increase by “core inflation” but by headline inflation plus about 2% per annum. In time, the Fed’s monetary policies, which are not only misguided but also irresponsible, will lead to far higher inflation, a weaker dollar and rising interest rates. However, two months ago, sentiment about bonds was extremely negative and, for this reason, we expected a bounce in bond prices. Moreover, it was our view that weakening home prices would lead to slower consumption of growth and a weaker economy.

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Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative