Yardi! Remember that name!

She’s impulsive! She’s gutsy! She follows her instincts! They say, whenever you think of ‘a’ Colors, think of Ashwini Yardi!

“When I was on my way to meet Raghav Bahl of Network 18, I was very clear in my head that I am not leaving Zee and moving to Colors. But since Raghav requested, I thought I’d go and politely refuse the offer. But when he explained to me about the kind of channel they were planning, I wanted in immediately!” It’s not that Ashwini Yardi, Programming Head, Colors, is impulsive in her decisions, but the perfect smile on her dusky face is mischievous enough to almost confirm the take.

Yardi’s landing in Zee was also quite on the run only. In her words, “It all happened accidentally.” After completing her college with advertising and marketing as key subjects, Yardi was busy dropping her resume in ad agencies, when one fine day, she got a call from an acquaintance Kunal Kohli at Zee. She went to the Zee office to meet him. Zee was just an year old then. “When I landed in Zee that day, I realised that it was a different ambience, a different working style than what I had been seeing in the agencies where I was dropping my resume. At that time, satellite television was a new phenomena and I just had this inkling that this might be a successful business, so why not give it a shot! And that’s how I landed in my first job at Zee.” The smile doesn’t disappear.

Look at her young disposition and one wouldn’t believe that she already put in fourteen years at Zee Network. Apart from playing a major role in the programming of the group’s flagship channel Zee TV, Yardi was involved in launching most of the channels like ZEE MGM, Music Asia, Zee Cinema etc. Then has the jump to Colors been as fulfilling? Yardi feels that her experience at Viacom 18’s Colors has been completely different from what she has experienced at Zee. “Colors has been like my own baby kind of thing,” she announces proudly glancing towards the small LCD in her office, which has been showing a repeat telecast of Colors’ blockbuster property Ballika Vadhu – rated amongst the top three shows since a long time now – since the start of our meeting.

Yardi accepts she often goes by her gut feeling. Be it joining Zee and later Colors or be it approving a show on child marriage (Ballika Vadhu) as key prime time property. She muses over an incident when a serial Kasam Se was being launched on Zee and Ekta Kapoor was shooting the marriage of one protagonist [Jai Walia nee Ram Kapoor] to Pia. Being troubled by the logic of the marriage, Yardi called Ekta in the midst of shooting and requested the marriage bride be replaced. After initial refusal, Ekta agreed. “Ram Kapoor was totally startled! He couldn’t make out why his bride was switched,” she adds laughingly. If gut feel’s got her this far this good, then we’d surely like to learn the magic mix too. Our ‘gut’sy woman is the first lady entry to the Occult!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

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I Love You! I’m serious!!!

Which are the five most deadliest and commonly found viruses that can render your PC obsolecent? 4Ps B&M enlists the pests

The headline appears rather suggestive; it’s not! It’s one of the most deadly computer viruses that have affected the maximum number of PCs till date. [Indeed, the love bug managed to bite well!] Moving away from all expressions and phrases of emotions, let’s talk about something more practically disturbing. When was the last time you downloaded a file from the internet and discovered to your irritation that sometime later, your anti-virus has started bothering you with quarantine warnings? Worse, when was the last time you had to completely reformat your hard drive, made corrupt by the annoying viruses floating around? Annoying? Yes! They pushed you over the edge and made your laptop look like a piano that had forgotten what tunes mean, or some typewriter that your grandpa used some six decades ago, and had suddenly turned illiterate! Yes, blame it on those non-biological program codes floating around which we grandly term ‘viruses’! It’s also true that with every successful step of new breakthrough in the world of anti-virus programming, another deadly virus is born; another hacker; another purpose; another bunch of annoyed victims.

Here are the five most such program codes that are causing much anxiety in the world of PCs. [Go ahead, choose your enemy!]

PEST #1: Conficker

Disabling of Windows services such as Automatic Updates, Background Intelligent Transfer Service (BITS), Windows Defender and Windows Error Reporting, websites related to antivirus software or the Windows Update service becoming inaccessible, user accounts getting locked out et al – that’s precisely what this most devastating virus in recent times, Conficker can do. But this is just the trailer...

Conficker has till date, infected anywhere between 9 to 15 million Microsoft Server Systems running everything from Windows 2000 to Windows 7 Beta. The French Navy, UK Ministry of Defence (including Royal Navy warships and submarines), Sheffield Hospital network, German Bundeswehr and Norwegian Police are some of the high profile victims! [What a clientele!] Microsoft set a bounty of US $250,000 for information leading to the capture of the worm’s author(s).

It’s also known as Downup, Downadup and Kido. It’s available in five different variants – A, B, C, D and E. The initial variant was discovered in early November 2008 and since then 4 others have been identified till December last year. The variants A, B, C and E exploit a loophole in the Windows server services to cause a buffer overflow in which the worm is downloaded in DLL form over the network and then connects to files like svchost.exe, services.exe or Windows Explorer process. The worm pushes and pulls executable payloads over the network, which are then used by the worm to update itself to newer variants, and to install additional malware. It really is today’s PEST #1!

For more articles, Click on IIPM Article.

Source : IIPM Editorial, 2009

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
Event at IIPM
2300 IIPM students get jobs
The Most Revolutionary Concept In Education PLANMAN CHE CENTRE FOR HIGHER EDUCATION, Supported by IIPM India’s Leading B-School
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