S. SRIVASTAVA, MKTG HEAD, MARUTI

IIPM Best B-school

1. Alto’s ‘A fresh new feeling’ ad campaign
2. Esteem’s ‘My daddy’s big car’ campaign
3. ‘India comes home in a Maruti’ commercial
4. Maruti’s ‘Ki kara papa, petrol khatam hi nahin honda’ campaign
5. SX4’s ‘The man amongst cars’ campaign

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
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Sardar kid, yellow polka dot turban, a dinky car...

Professor Arindam Chaudhuri’s Profile

Brand: Maruti Suzuki
Agency: Capital Advt.

... and Papa kya kara, petrol khatam hi nahin honda! The beauty of this campaign was in its simplicity and humour; while its effectiveness was in conveying the message. “Till date Maruti products are considered to be high on fuel efficiency!” says the company!

An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).

For More IIPM Info, Visit below mentioned IIPM articles.
IIPM
IIPM Best B-school
IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
Four Phase of IIPM Global Plans
IIPM Global B-school
IIPM Alumni Officially on Facebook
IIPM Respected Business School