Fashion’s raking in moolah and more!
It’s making itself known to the world… and that’s really saying some
thing! Worth a whopping $1.8 billion (and growing at 20-30% annually) the Indian fashion industry is all set to take another quantum leap… all thanks to the much acclaimed fashion weeks back home that have taken the industry by storm. Be it the upcoming Wills Lifestyle Fashion Week (September 5-9) or the Lakme Fashion Week in October, Indian designs and designers have not only reached out to the world, but have also integrated the world in themselves. Scores of foreign models who were specially auditioned for the 10th exposition of WLFW, along with 72 fashion designers unveiling their collections make it the largest business platform for Indian designers and marketers. However, opines ace designer and member of the board, Raghavendra Rathode, “We might say that Indian fashion is going global, but the reality is that if you want to go international, the designs have to be completely different. And although the fashion weeks do contribute locally, we cannot really depend on them to hit it off globally.” All said and done, one would have to agree that Indian fashion is indeed growing bigger by the day!
For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
It’s making itself known to the world… and that’s really saying some
thing! Worth a whopping $1.8 billion (and growing at 20-30% annually) the Indian fashion industry is all set to take another quantum leap… all thanks to the much acclaimed fashion weeks back home that have taken the industry by storm. Be it the upcoming Wills Lifestyle Fashion Week (September 5-9) or the Lakme Fashion Week in October, Indian designs and designers have not only reached out to the world, but have also integrated the world in themselves. Scores of foreign models who were specially auditioned for the 10th exposition of WLFW, along with 72 fashion designers unveiling their collections make it the largest business platform for Indian designers and marketers. However, opines ace designer and member of the board, Raghavendra Rathode, “We might say that Indian fashion is going global, but the reality is that if you want to go international, the designs have to be completely different. And although the fashion weeks do contribute locally, we cannot really depend on them to hit it off globally.” All said and done, one would have to agree that Indian fashion is indeed growing bigger by the day!For Complete IIPM Article, Click on IIPM Article
Source : IIPM Editorial, 2008
