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And when was the last time you heard of an institute called Simsree?!? According to the kooky logic of ACNielsen, ‘Functional Heads’ rank Simsree at number 5 all over India, above all b-schools except IIM A, B, C and Prin. L. N. Welingkar Institute of Management. And ‘Young Executives’ go better in the horror ranking scale, ranking Simsree at number 3 all over India, above all institutes except IIM A and B! Think about it. If you were to receive two admission letters, one from IIM Calcutta and one from this hallowed Simsree, guess which one should you be joining? According to Mr. Nielsen, Simsree!
The Indian management education scenario had seen various surveys till date, with almost all of them basing their b-school rankings on actual b-school visits and real-time interaction with b-school faculty. But not the obstinate ACNielsen. Bakul Dholakia, Director, IIM Ahmedabad told us how even the 592 respondents, to whatever extent they might have information, would base their “perception” based on data which could be almost four years old, “as there is no guarantee that that person would have visited the campus of the b-school being rated in the current year.” Leave that factor apart, guess the number of bschools visited by ACNielsen staff themselves while ranking the 1,250 odd bschools? Zero! In fact, sitting in the office, they seem to have more inane confidence in their all-India survey, than the surveyed bschools themselves, who are slogging day and night to bring management education to the lives of Indian professionals.
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Source : IIPM Editorial, 2008
An IIPM and Professor Arindam Chaudhuri (Renowned Management Guru and Economist) Initiative
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Tuesday, June 24, 2008
The kooky logic of ACNielsen
