IIPM, ADMISSIONS FOR NEW DELHI & GURGAON BRANCHES
If you thought the lower ranked b-schools were complaining, here’s an eye-opener, even the top ones feel no different. “The survey is certainly ridiculous,” shouted K.R.Narendra Babu, Chief Administrative Officer of IIM Indore in an exclusive to 4Ps B&M, “I call it an anomaly; it is certainly skewed!” When 4Ps B&M caught up with Sarang Panchal, Executive Director, ACNielsen, and conveyed such cutting criticism, he defended remorselessly, “We’ve had a splendid record of interpretation in the past two decades... The quality of answers and the data that we get is so reliable that even if we have to repeat the same exercise, then we will most likely get the same result!”
“I was sitting with my Director and laughing at the methodology and the quality of questions. We both were actually frustrated!” Prof. Sushil Kumar, Professor-in-charge, Media Relations, IIM Lucknow, was ruthless in his destruction of the survey when 4Ps B&M caught up with him, “I didn’t know what they were trying to extract out of the questions. It’s becoming more and more painful by the day, and I don’t agree with the way the questions were formed!” Sarang of ACNielsen was unmoved, “We follow a particular rigour and method in all our research; and all our research has to have an optimal benchmark that we set. Also, we put in a lot of R&D into our products...”
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Source : IIPM Editorial, 2008
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