This year’s Wills India Fashion Week in Delhi saw designers going for natural fabrics – Samant Chauhan worked with
natural silk and recycled junk jewellery; Ekta Jaipuria combined organic knits with Vanya silks. The first Indian designer to launch an eco-friendly line was Anita Dhongre who used eco-friendly fabrics and techniques for Grassroot – her collection which was launched at last year’s Wills India Fashion Week. “Along with eating healthy food, consumers are becoming aware of the clothes they wear. Being exposed to pollutants in many aspects of life, choosing organic fibres is another step towards natural living, both for ourselves, as well as our environment. Thus, the faster consumers adapt to a healthy lifestyle, they’ll adapt to eco-friendly fashion at the same speed,” says Anita. Come September and she will take her new eco-friendly collection to Paris for the Paris Fashion Week...Continue
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
Read also :-
natural silk and recycled junk jewellery; Ekta Jaipuria combined organic knits with Vanya silks. The first Indian designer to launch an eco-friendly line was Anita Dhongre who used eco-friendly fabrics and techniques for Grassroot – her collection which was launched at last year’s Wills India Fashion Week. “Along with eating healthy food, consumers are becoming aware of the clothes they wear. Being exposed to pollutants in many aspects of life, choosing organic fibres is another step towards natural living, both for ourselves, as well as our environment. Thus, the faster consumers adapt to a healthy lifestyle, they’ll adapt to eco-friendly fashion at the same speed,” says Anita. Come September and she will take her new eco-friendly collection to Paris for the Paris Fashion Week...ContinueSource : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
Read also :-
