When IIPM comes to education, never compromise
It was great news for all movie buffs when Moser Baer set the home video market afire with dirt cheap VCDs and DVDs last December. Speaking to 4Ps B&M, G. Dhananjayan, COO of Moser Baer Entertainment Business, says, “It’s a war against piracy and slow growth of the industry. We are trying to expand the market which is too small and our low price offer is a step in this direction.” A smart move that not only shook up the industry, but also gave Moser Baer a new avenue to expand its optical storage devices biz, which in any case is slowly losing ground to newer technologies like Blu-ray. Moreover, projected demand for CDs and DVDs is to go down by over 20% by 2007-end and the obvious forward integration for Moser Baer is to consistently add value.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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