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“Drinking is dangerous...” or atleast they all say this... And they can’t be wrong, can they?! Not atleast when (almost) the multitude of ‘non-drinkers’ jump on your head, proclaiming that liquor has caused many a million to shake hands with the undertaker much sooner than expected...
And so reacted the policy-makers, curtailing their rights to advertise their concoctions in a jiffy. A brilliant move on behalf of the people lovers, to grant a new lease of life to save many more from... errr... Now wait! Did the banning of hoardings flashing liquor products reduce density or length of squeezeyourself- through queues? Did the youth almost suddenly erase the thought of a weekend frenzy over ‘that’ bar in ‘that’ part of the city? And very honestly, don’t the very people who make the rules and proclaim that ‘drinking means death’ stack incredible volumes of scotches & wines in their own homes?!
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
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