IIPM

Friday, September 08, 2006

As PC majors’ struggle for margins, the consumer can have a ball in the coming months

And surely so, the festive mood brings in offers ranging from price cuts, freebies with every purchase, incentives to dealers and salespersons and even a slew of new product releases. The reason? “It’s in the festive season that consumers are most tuned to the marketplace and companies most glued to their marketing strategies. This season can turn out to be extremely profitable for companies if they plan their strategies well,” explains Bharadwaj.

The timing, in fact, is perfect; the mood, strategic promotions and income flows combine to make a delicious milieu to loosen purse strings. And, is the mayhem restricted to the candy floss urbanites? No way! India is literally ‘India One’ throughout. “In the rural areas, the increased cash flows (and therefore, subsequent buying spree) are linked to crop payments around this time,” elucidates LG’s Girish V. Rao, “and, of course, in the urban areas, cash flows are linked to the general trend of getting bonuses given out around Diwali.”

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Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

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Wednesday, September 06, 2006

Gateway Technologies

But the era didn’t stop here. In 1984, Gateway Technologies (later renamed Compaq Computers) tried to mass produce IBM compatible & affordable PCs. But then personalisation was what Michael Dell got right. The 19-year-old aspiring physician at Texas University had a simple business plan financed by his grandparents – buy PCs from overstocked vendors, jack them with more memory & sell it at 10% to 15% under the actual retail price directly to customers via mail order. The ‘simple’ plan got him an astounding $180,000 in the very first month, kicking medical school goodbye!

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Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Tuesday, September 05, 2006

Can Nooyi better that?

And yet, the accolades also conceal challenges that Nooyi faces. The most significant would be matching the track record set by her predecessor Steve Reinumund, who led the $32.6 billion conglomerate since the year 2001. Reinumund has masterminded a net earnings growth of 70% and an 80% rise in Earnings Per Share (EPS) since 2001, not to forget an m-cap crossing the magic mark of $100 billion. His enduring legacy will be the fact that Pepsi’s market capitalisation raced ahead of Coke’s once when he was leading the Pepsi troops. Can Nooyi better that?

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Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative

Friday, September 01, 2006

The apparel and accessories mart in India is sizzling!

“We want to give customers the best of international brands,” reasons Kapil Kapoor, Managing Director, Timex Watches, who launched Nautica watches in India in July this year. With this, Timex has created a portfolio of as many as 22 models and has opened retail outlets in almost all metros. Enough action to shake up the Swiss players in the market! Simultaneously, Tata International, in collaboration with Lloyd of Germany, has launched the ‘Lloyd 360° Casuals Collection’ of footwear for the Indian junta. “Playing on the globalfashion mantra, the brand is aiming at a customer base of 25 million in India, giving consumers a product line that emphasizes on product functions with an added value of life,” says OK Kaul, President, Tata International.

For complete IIPM article click here

Source:- IIPM Editorial

Visit also:- IIPM Publication, Business & Economy & Arindam Chaudhuri Initiative