Showing posts with label Marketing. Show all posts
Showing posts with label Marketing. Show all posts

Tuesday, November 20, 2007

Shariah highway!

Some issues ago, B&E had presented the potential that Shariah compliant investment options and vehicles had for Indian investors. Now comes the creditable news of companies actually firming up their offerings based on such markets. For beginners, Shariah – the Islamic canonical law, based on teachings of the Quran – is a part of every Muslim’s cultural, social and behavioural identity, ergo its inclusion becomes imperative for any firm prospecting Islamic market. As a number of brokerages and fund houses mull schemes on Shariah lines, most positively, 11 Indian firms (out of a total of 71 companies short-listed) have been selected by the newly launched S&P Pan Asia Shariah Index. The list includes behemoths like TCS, Wipro, Infosys, Satyam, Bharti & others. A peek to the list reveals that IT companies, followed by telecom services and energy, account for 35%, 17%, and 15% respectively, of the entire index.

“S&Ps approach is to create meaningful, product-based indices that give Islamic investors exposure to the same headline markets that conventional investors have enjoyed for years,” commented Alka Banerjee, Vice President of Standard & Poor’s Index Services. The new index, which will be monitored on a daily basis to ensure compliance, will enable Islamic investors to benchmark their investments on a regional basis, and give product providers the opportunity to develop structured products tailored to Islamic markets. Where our banks failed, our firms seem to be succeeding...
For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

Thursday, August 02, 2007

When I took over Electrolux, my aim was to have a consumer focus

There is an intense passion involved in taking forward a company he has literally spent his life with – 22 years, to be precise. Hans, who obtained his master’s degree in science & engineering from Chalmers University of Technology, Gothenburg, Sweden, joined Electrolux in 1983. He has been widely credited with refurbishing the company’s image by developing new high end products and introducing programmes that would promote retention of long term global brand recognition. He served as a general manager of the floor care operations at Sweden and later moved to the US, where he assumed responsibility for production & development in the company’s North American white goods operations. In 1998, he assumed charge as Executive Vice President and head of the floor care and light appliances and a member of the group management team. Hans has been at the helm of Electrolux since 2002 and is amongst the youngest CEOs of a global Fortune 500 company. When asked about his vision for Electrolux, Straburg states, “When I took over Electrolux, my aim was to have a consumer focus, to build Electrolux as a global brand and accelerate product development, because what is happening around the world is that consumers are spending more and more money on their homes. During the last 20 years, consumer spending on household products that meet their needs and preferences has doubled.”
For Complete IIPM Article, Click on IIPM Article

Source: IIPM Editorial, 2006

An IIPM and Management Guru Prof. Arindam Chaudhuri's Initiative

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