Professor Arindam Chaudhuri’s Profile
Brand: Maruti Suzuki
Agency: Capital Advt.
... and Papa kya kara, petrol khatam hi nahin honda! The beauty of this campaign was in its simplicity and humour; while its effectiveness was in conveying the message. “Till date Maruti products are considered to be high on fuel efficiency!” says the company!
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
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IIPM only B-school in India to be Ranked Ahead of The IIMs in so Many Parameters! Regularly!
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