Nirula’s acquisition has brought in welcome change. But the true test of survival starts now...
Like most legendary Indian companies with quality offerings but sans the advantage of scale, this one, too, found the going tough when global sharks like McDonald’s, Pizza Hut and Domino’s swamped the market with their
QSR chains. And when Nirula’s found the going tough, it decided to take the M&A route with aplomb; but only as a target.
Nirula’s got off to a promising beginning in the 1930s, when the Nirula Brothers rolled out a restaurant in the heart of capital. Christened as ‘Hotel India’ it became the keystone of today’s Nirula’s. With lots of firsts to its credit, like introducing espresso coffee, snack bar, ice cream parlour – Nirula’s became the pioneer in introducing the QSR concept in India and created a platform for the modern QSR industry.....Continue
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
Read also :-
Like most legendary Indian companies with quality offerings but sans the advantage of scale, this one, too, found the going tough when global sharks like McDonald’s, Pizza Hut and Domino’s swamped the market with their
QSR chains. And when Nirula’s found the going tough, it decided to take the M&A route with aplomb; but only as a target.Nirula’s got off to a promising beginning in the 1930s, when the Nirula Brothers rolled out a restaurant in the heart of capital. Christened as ‘Hotel India’ it became the keystone of today’s Nirula’s. With lots of firsts to its credit, like introducing espresso coffee, snack bar, ice cream parlour – Nirula’s became the pioneer in introducing the QSR concept in India and created a platform for the modern QSR industry.....Continue
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam chaudhuri (Renowned Management Guru and Economist).
Read also :-
