With several European companies (Allison transmissions, UCL systems, ThyssenKrypp technologies et al) making foray into India with
cutting edge technology, how does RNSSL plan to stay distinctly ahead? “Foreign competition is setting-in in the form of JV’s with local players. But we believe in healthy competition and I suppose there is room for many players,” says R. Narayanan, President, RNSSL. For now, the company is banking on its dependable portfolio of global clients like Honda, Ford, Toyota, Tatas and Maruti Suzuki, but future plans are afoot to invest Rs.20 crore to set up a plant in Singur for supplying parts to Tata’s much hyped ‘Nano’.
The commercial vehicle segment is another big growth option for them. With domestic commercial vehicle biggies like Ashok Leyland and Tata Motors already in their kitty, RNSSL is now actively scouting for many more clients in the segment.
However, the Indian automotive industry remains sandwiched between fixed-price supply contracts and rising steel prices. So how does RNSSL prepare itself for competitive onslaughts? To tackle this, the company’s strategy is slow and steady growth and focus on quality. As Narayanan says, “One thing we focus heavily on is the quality of our products. In fact we are one of the few steering companies in India to implement TQM.”
Moreover, the company is also looking at exports as major revenue source (to the tune of one-fourth of the total revenues) in times to come. Riding on the over 9% GDP growth, coupled with its strategic strengths over competition, RNSSL is expecting to rake in revenues of over Rs.2 billion by 2010-2011. This one sure knows which way to ‘steer’ its growth curve.
cutting edge technology, how does RNSSL plan to stay distinctly ahead? “Foreign competition is setting-in in the form of JV’s with local players. But we believe in healthy competition and I suppose there is room for many players,” says R. Narayanan, President, RNSSL. For now, the company is banking on its dependable portfolio of global clients like Honda, Ford, Toyota, Tatas and Maruti Suzuki, but future plans are afoot to invest Rs.20 crore to set up a plant in Singur for supplying parts to Tata’s much hyped ‘Nano’.The commercial vehicle segment is another big growth option for them. With domestic commercial vehicle biggies like Ashok Leyland and Tata Motors already in their kitty, RNSSL is now actively scouting for many more clients in the segment.
However, the Indian automotive industry remains sandwiched between fixed-price supply contracts and rising steel prices. So how does RNSSL prepare itself for competitive onslaughts? To tackle this, the company’s strategy is slow and steady growth and focus on quality. As Narayanan says, “One thing we focus heavily on is the quality of our products. In fact we are one of the few steering companies in India to implement TQM.”
Moreover, the company is also looking at exports as major revenue source (to the tune of one-fourth of the total revenues) in times to come. Riding on the over 9% GDP growth, coupled with its strategic strengths over competition, RNSSL is expecting to rake in revenues of over Rs.2 billion by 2010-2011. This one sure knows which way to ‘steer’ its growth curve.
